Decision
Renaming the platform 4 days before launch
Four days before launching the career platform, I scrapped the descriptive name 'GCC Careers' and rebranded everything to Parwazio. What made the rename worth it, and what it cost.
Everything founders are publishing here, in one stream: the ideas, the failures, the decisions behind them, and the arguments they started.
Decision
Four days before launching the career platform, I scrapped the descriptive name 'GCC Careers' and rebranded everything to Parwazio. What made the rename worth it, and what it cost.
Decision
Featured placement was the obvious first product. Letting it touch the rating would have made the rating worthless, so it never does.