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Told London

London, United Kingdom · Founded 2014

Told London was founded in 2014 by Lillie Edgar and Christopher Edgar, and is based in London, United Kingdom.

Key facts

Legal form
private company limited by shares

About

British luxury fragrance brand launched March 2025; legal entity TOLD LONDON LTD incorporated 22 April 2014 (formerly Lavender & Lillie Ltd, Aouda Ltd)

Founders

In context

We hold 39 other perfumes industry companies founded in the 2010s. None has a closure on record yet.

Counted across this directory, from founding and closing years in public records. Medians cover only companies whose closure is recorded; a company with no closure date may have quietly ceased without the record catching it.

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