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The Ordinary

London · Founded 2016

The Ordinary was founded in 2016 by Brandon Truaxe, and is based in London.

Key facts

Parent
Estée Lauder Companies
Revenue
USD 15,910,000,000 (2023)

About

Canadian skincare brand

Founder

In context

We hold 20 other cosmetics industry companies founded in the 2010s. None has a closure on record yet.

Counted across this directory, from founding and closing years in public records. Medians cover only companies whose closure is recorded; a company with no closure date may have quietly ceased without the record catching it.

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