ProductToo early to say
Renaming the platform 4 days before launch
Four days before launching the career platform, I scrapped the descriptive name 'GCC Careers' and rebranded everything to Parwazio. What made the rename worth it, and what it cost.
The calls founders had to make, with the reasoning left in. Rated on the thinking rather than the result, because a good decision can still go badly.
ProductToo early to say
Four days before launching the career platform, I scrapped the descriptive name 'GCC Careers' and rebranded everything to Parwazio. What made the rename worth it, and what it cost.